New modernized WSU brand builds on 130‑year history

A modernized Washington State University brand that highlights the university’s core purpose and long-held traditions will be introduced to the WSU community beginning today.

Some two years in development, the evolved brand highlights WSU’s 130‑year commitment to unlocking the power of possibilities in students, faculty, and communities across the state and beyond. The university’s most powerful graphic—the freestanding Cougar head—symbolizes possibilities and is featured prominently, paired with a fresh sleeker typeface and the university’s traditional crimson and gray. » continue reading

» Check out the new brand elements